Brace yourselves Australia, ‘Trivago girl’ may be taking an extended holiday
THE “Trivago girl” may be departing our TV screens as the company decides to go down a different marketing route.
SHE’S developed a cult following thanks to the Trivago ads but Gabrielle Miller may no longer be gracing our screens as the Expedia-owned travel aggregator switches its marketing direction.
Trivago said it’s because consumers are increasingly choosing experiences and personalised searches over discount hotel beds, The Australian reported.
Ms Miller, who was completely oblivious to her huge fan following when she spoke to news.com.au back in June last year, had been used in the Trivago ads in its local, New Zealand, British, Irish, American and South African advertising campaigns.
But the emphasis is now on allowing travellers to choose from a range of filters — whether they want a party-style hotel, pet-friendly accommodation, free breakfasts or even a sailing adventure on a smart yacht.
According to The Australian, from Sunday the travel company will steer consumers to its new range of booking options offered on the two million hotels across 400 booking sites that it represents.
Good Morning Britain
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@GMB
· 25 Jun
Former Chelsea footballer Jason Cundy says women’s voices are too ‘high-pitched’ to commentate football matches. pic.twitter.com/yYKH8CL2kR
LFCFF
@BossTha01
I could listen to the Trivago girl commentate all day, no problem here.
10:30 PM – Jun 25, 2018
2
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Rob
@Deakesarde
I want to marry the @trivago girl 😍😍😍❤️❤️❤️🔥🔥🔥🔥
2:38 AM – Jun 25, 2018
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Adam.C
@adzman78
I can’t find the Trivago girl on the silver Logie Nom list, what gives?
2:10 PM – Jun 24, 2018
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Max Rushden
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@maxrushden
· 21 Jun
Aussies deserved the points IMO. What do you think? (please note I will not look at the results of this poll ever)
ian davison
@iandavison9
I quite like the girl in the trivago adverts.
11:33 PM – Jun 21, 2018
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Trivago’s Dusseldorf-based regional manager Diana Vidovic told the publisher consumers were now more interested in factors such as getting a personalised experience — an amazing pool and great restaurants.
The TV campaign will be launched in Australia on Sunday ahead of a global release if it resonates well with consumers.
If you don’t know much about Ms Miller aka the “Trivago girl”, we can tell you all that she auditioned for the company on a nude beach.
Early last year after we published our story on the woman from the Ford commercials who also, unbeknown to her, had developed quite a cult following, we received hundreds of requests from readers to track down the woman from the Trivago commercials.
She gave us a quick rundown of her nomadic life and that Trivago audition.
Gabrielle Miller may no longer be in the Trivago ads.
Gabrielle Miller may no longer be in the Trivago ads.Source:Supplied
Gabrielle, pictured in Tuscany, Italy, is an avid traveller. Picture: Ella Pellegrini
Gabrielle, pictured in Tuscany, Italy, is an avid traveller. Picture: Ella PellegriniSource:News Corp Australia
“I was touring in Greece when I received the invite for the audition,” she told news.com.au last year.
“We were camping on a nudist beach on the island of Crete. The request was to dress as a Hollywood star, casual but fashionable, and to imagine that I was in an animated studio preferably against a white background.
“Of course I had none of the above therefore I had to be resourceful, so I wedged the camera between two rocks, wiped the zinc off my face and filmed a rough version of the script while trying to avoid too many bare bottoms in the background!”
She’s also a performer.
She’s also a performer.Source:News Corp Australia
Gabrielle filmed her Trivago audition on a beach.
Gabrielle filmed her Trivago audition on a beach.Source:Instagram
Back then she had filmed close to 20 Trivago commercials which were shot in Berlin and Melbourne.
She also told news.com.au that she had never been recognised from the commercials.
“I’m good at disguises,” Ms Miller said at the time, and was totally oblivious that she had such a massive following.
“What? No, I wasn’t aware. Sounds very unlikely. Tell me more.”
Abel Prasad | News and Updates 